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Itronics Inc.

Itronics Forming Two Subsidiaries to Develop Environmentally Beneficial Mining Technologies

GOLD’n GRO Fertilizer Sales Increase as InsideMetals.com Offers Wealth of Research Data

ITRONICS INC.

OTC BB: ITRO
Frankfurt & Berlin: ITG

Contact:
Dr. John W. Whitney
President

6490 S. McCarran Blvd., C-23
Reno, Nevada 89509

Toll Free: 888-795-6336
Phone: 775-689-7696
Fax: 775-689-7691

E-Mail: jwhitney@itronics.com

Web Site: www.itronics.com

Shares Outstanding:
402.2 million
Active Float: 300 million

52 Week Trading Range:
Hi: $0.031 • Low: $0.0018


       After 15 years and more than $20 million in research and development, Itronics Inc. (OTC BB:
ITRO) -- www.itronics.com -- today is unquestionably a world leader in photochemical recycling and an innovative developer of environmentally friendly and highly effective fertilizers. Now, by tapping the dynamic synergy of its technology and its wealth of knowledge of the mining industry, it is poised to become much more.
       The company’s Board of Directors recently approved the formation of two special-purpose subsidiaries targeting the development and commercialization of environmentally friendly mining and mineral extraction and processing technologies.
       “There is a significant need for more environmentally friendly mining practices,” says Itronics President Dr. John Whitney, adding that the planned subsidiaries are a “third pathway to large scale growth” for Itronics.
       One of the planned companies will research, develop and commercialize photochemical-based thiosulfate technology to replace or neutralize cyanide used in mining operations. Cyanide is the main ingredient used to extract gold and silver from ore mined from low-grade deposits. The new technology is expected to be particularly effective for mine tailings, reclamation of heap leach operations and general mineral extraction.
       Itronics’ technology not only removes environmentally harmful cyanide, but also enhances silver and gold recoveries – significantly expanding the number of mining projects that can be successfully permitted for operation.
       The second company will focus on acquiring multi-mineral properties and strategic small specialty companies in the early stage of commercial operations. These acquisitions would be combined to form a larger operating company utilizing Itronics’ advanced environmentally compatible thiosulfate technologies to mine, extract, and sell mineral and metal products from multi-mineral properties.
       Potential low-cost acquisitions will be identified by using the company’s existing worldwide mining data base and extensive library of mineral properties. The properties would be either joint-ventured or acquired outright.
“This new direction will produce a more rapid income and asset growth for Itronics shareholders,” says Dr. Whitney, adding that taking the companies public will provide an exit strategy for initial private investors.

Award-Winning Technology Converts Photowaste into Silver and Unique Fertilizers

       Itronics, through its Itronics Metallurgical, Inc. subsidiary, is the only company in the world with a fully permitted “Beneficial Use Photochemical, Silver and Water Recycling” plant in the U.S. capable of converting used photoliquids into pure silver and liquid fertilizers. The Reno, Nevada plant extracts more than 99% of the silver and virtually all of other toxic heavy metals. Itronics also refines and sells the extracted silver as bullion and 5 troy ounce, 0.999 pure Silver Nevada Miner numismatic bars.
        The purified photowaste liquids are converted into environmentally friendly, chelated micronutrient and multinutrient liquid fertilizers sold under the GOLD’n GRO trade mark, primarily in the western United States. The fertilizers, which help plants grow more quickly, are used in commercial agriculture (particularly for cotton, silage corn, fruit and nut trees, citrus, grapes, and fresh vegetables), as well as for lawns and houseplants. Field tests show that two-thirds less fertilizer is needed to produce larger and more productive crops.
       Recently released financials reported that sales of GOLD’n GRO liquid fertilizers increased significantly, along with the company’s customer base – a 37% hike over the first nine months of 2007 when compared to the same period last year.
       “The third quarter and first nine month sales increases demonstrate that Itronics’ eight-part long term growth plan continues to be successfully implemented. Itronics’ continuing growth is a result of years of research and development that has made the GOLD’n GRO brand of environmentally compatible fertilizers a success,” says Dr. Whitney, who was named Nevada’s Inventor of the Year in 2000 and Entrepreneur of the Year in 2007.

Fertilizer With Deer Repellent Targets Multi-Billion Market

       Itronics recently applied for registration of its GOLD’n GRO Guardian deer repellent with the U.S. Environmental Protection Agency (EPA). Approval of the company’s dual fertilizer/repellent formula is expected during Q1 2008. Plans are in place to manufacture, market and launch sales of this proprietary product during Q2 2008. When launched, GOLD’n GRO Guardian will be the only product of its kind in the U.S. marketplace, says Dr. Whitney.
       Recent laboratory testing shows Guardian is harmless to deer while improving plant growth. The treatment is taken up by the plants and cannot wash off when it rains. Plants treated in the fall retain their repellent characteristics throughout the winter. The company has a long-term, exclusive supply arrangement for the U.S. with a large foreign manufacturer of the repellent ingredient.
       The national annual market for deer repellent products is believed to be very large and growing rapidly. The deer population has grown from about 500,000 in the early 1900s to more than 15 million today and is estimated to cause more than $2 billion in damage nationally each year, including $250 million to agricultural crops in the northeast alone.
       “Guardian is a key new product for Itronics and will expand our GOLD’n GRO brand into another important multi-million dollar market segment, further broadening out customer base and increasing revenues for our company,” says Dr. Whitney.

InsideMetals.com Provides Vital Research Data to Mining Industry

       Itronics publishes a wealth of mining sector knowledge collected over the past 20 years and assembled in an extensive database by its subsidiary, Whitney & Whitney – a research and consulting firm. InsideMetals.com has quickly become the go-to place to find centralized information on the worldwide mining industry – providing easy access to a detailed, value-added world view of gold producer, mineral producer and junior gold, silver, platinum and palladium producing companies listed on the NYSE, AMEX and Nasdaq stock exchanges. The web site’s subscribers include investors, business managers, government administrators, and financial experts. The site offers a broad range of data and in-depth information, including full business summaries, financials, production and reserve reports, news, and analytical tools. Currently, InsideMetals.com covers 35 U.S. stock exchange listed companies in its Gold Producer Index. Each of the companies generates at least 40% of its revenues from precious metals.

Investment Considerations

       The mining sector market for leaching chemicals and processing technologies is significantly larger and less seasonally impacted than the $1 billion market for Itronics’ fertilizer products, according to Dr. Whitney. The combination of the company’s significant mining technical expertise and its proven technology for leaching silver from photochemicals creates a synergistic new business opportunity – a revenue enhancing solution for the increasingly environmentally impacted mining industry.
       “Itronics believes there is a lot of room for improvement in the mining industry. Sharply rising prices for gold, silver and other metals will serve as a strong incentive for mining companies to fund new mineral extraction and processing technology development,” says Dr. Whitney. “Itronics’ technologies and our complete knowledge of the mining industry and its players offer the potential for tremendous synergy, positioning Itronics for large scale future growth.”

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-- DISCLAIMER --

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS -- Certain statements in this document constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company, or industry results, to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: risks inherent in restrictions of foreign ownership; uncertainties relating to carrying on business in foreign countries; the Company's history of operating losses and uncertainty of future profitability, uncertainty of access to additional capital environmental liability claims and insurance; and dependence on joint venture partners. Certain forward-looking statements will be identified by a cross-reference to the Special Note. Forward-looking statements are typically identified by the words: believe, expect, anticipate, intend, estimate and similar expressions, or which by their nature refer to future events. The Company cautions investors that any forward-looking statements made by the company are not guarantees of future performance, and that the actual results may differ materially from those in the forward-looking statements as a result of various factors, including but not limited to, the Company's ability to be able to continue its substantial projected growth, or be able to fully implement its business strategies, or that management will be able to successfully integrate the operations of its various acquisitions. The company featured in this report has paid a fee to The Bull & Bear Financial Report for the advertorial and for the promotional services provided by The Bull & Bear Financial Report. The directors, employees of The Bull & Bear Financial Report do not own any of the stock of the above-mentioned company. The Bull & Bear Financial Report is not affiliated with any brokerage or financial company.

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